My role as Account Director at AusGarage allows me to encounter so many different businesses and meet so many business owners. These are actually the driving forces that get me up each and every day. Knowing that I am going out there to make a positive impact on someones business.

As many would be aware, I came from working heavily in the caravan and camping industry; an industry I continue to be passionate about day in-day out! I mean, what’s not to like?. It’s all about travel, lifestyle, spending time with family, spending time on the road (and off-road haha), holidaying…and the list goes on!

In continuing AusGarage’s commitment to assisting businesses in the automotive industry, I am excited to announce the addition of Sunrise Caravans to the AusGarage client stable.

I first met Director Steve Andonovski in 2015 and, if I had to sum him up in a few words, I would describe him as charismatic, passionate, excitable, caring and above all…committed! To me he was someone who understood the industry, his product and his customers.

Today, Steve is no different. He is still a top guy; a lot of fun to be around, and, he is just as charismatic and passionate as he was 2 years ago. It’s not hard to see why people gravitate towards him at the dealership and at caravan shows, but, here’s the thing, his entire team share his super positive attitude. You only have to search online and read the glowing recommendations from customers. In fact, let me share a couple here:

From the moment we went to Sunrise Caravans, we have been made to feel very welcome. Their assistance when we finally decided on our van to the delivery and follow up assistance has been excellent. Definitely recommend these people for their knowledge of their product, their friendly attitude and welcoming smiles and their above and beyond after sales service – Ann Gent via Google Reviews – 5 Star Rating.

After buying our second caravan from Sunrise Caravans, we highly recommend them for their great service, When choosing our new caravan, we would like to thank all staff Anita, Mel, Steve, Jim, Chris, and Glen. – Vicki Shaw via Google Reviews – 5 Star Rating

Notice the 5 star ratings? That’s all Sunrise Caravans has on Google Reviews – 5 STARS!

AusGarage will be working closely with Steve at Sunrise Caravans to produce a number of video deliverables aimed at highlighting their brand, their range of caravans and capturing the personality that make Sunrise Caravans who they are today.

Sunrise Caravans was established in 2004. They provide quality new and used caravans to suit individual style and budget. They sell 3 leading caravan brands including Blue Sky Caravans, Great Ocean Caravans and of course Sunrise Caravans. There’s something for everyone; touring, semi off-road or off-road.

Stay tuned for the first video release late October/early November.

Bernard Raffaut – Account Director

For those of you who know me, you understand what drives (pun intended) me. I’m happiest when I’m helping people…and more specifically, helping people in their business. When I started working with the AusGarage team, I knew it presented a very real opportunity for me to expand my client base and delve even deeper into an incredibly innovative industry; and when I say industry, I mean both the digital marketing industry and the automotive industry.

So far, my transition from print publishing to content creation and digital marketing has been exceptionally rewarding; presenting me with a new breed of clientele eager to create their own content and show it to the world using digital marketing tactics; tactics that many businesses still find difficult to embrace let alone understand.

Recently, AusGarage was appointed the retained content marketing agency for ASV Euro Car Parts; Australia’s largest seller of new and used European spare car parts! As part of this relationship, we will be managing the content marketing for ASV P-free; a revolutionary puncture free tyre technology available for the first time in Australia! Over the next 12-months, AusGarage will create a number of video content deliverables promoting ASV P-free as well as educating the Australian market on the innovation and technology behind the remarkable tyre!

Furthermore, we will work closely with the ASV team to launch their first eCommerce website – www.asvpfree.com.au. We are excited to be part of such a significant milestone in the companies history.

ASV Euro Car Parts has been in operation for over 30 years; starting out as a small, family owned mechanical workshop on Sydney’s northern beaches. The business expanded into dismantling vehicles to meet the ever increasing demand for quality used European vehicle parts. With a national network spanning Australia and New Zealand and a supply chain that includes Europe, Japan and the Asian continent, ASV offer customers a broad range of parts and a customer service stand that is second to none!

AusGarage will be responsible for video content creation, Google AdWords management and website development for ASV Headlights and ASV P-free. Major areas of focus when considering production and strategy will be brand building, generating awareness, educating the market, and increasing engagement.

ASV P-free was born based on ASV’s years of industry experience, product knowledge and commitment to quality. The first-to-market to Australia with a puncture free tyre; the innovative technology behind the ASV P-free tyre ensures consumers enjoy a comfortable, safe and uninterrupted journey to their destination…every time.

The tyres contain a self-sealing gel comprising of three essential ingredients – a thermoplastic elastomer, resin and rubber processing/extender oil. In the instance of a puncture by a nail or sharp foreign object, the gel application (which has an Australian Patent) immediately self-seals around the object that penetrating the tyre.

Chatting with AusGarage Director and Founder James Payne, he commented with; “We’re pleased to be selected as the retained content marketing agency for ASV. We see immense opportunity to work creatively with the brand and we’re looking forward to creating some key content to help raise awareness of their unique offering to the Australian market.”

ASV Euro Car Parts have expressed their excitement to be partnering with the team at AusGarage and helping them take their digital and eCommerce platforms to the next level.

As for my take on the new partnership; I really look forward to working together with the ASV team and seeking new and innovative (and of course creative) ways to showcase their amazing product. Might even buy a set for my car…if they do me a good deal ;).

I truly believe ASV and AusGarage are the perfect fit; with one major thing in common – automotive…and ASV expresses it perfectly on their website…”we know our cars, we understand car parts and we respect our customers”…so do we ASV…so do we.

World-class, industry leading, state of the art, high performance…all words synonymous with a brand that AusGarage is excited to be working with.

PWR is a leading provider of cooling solutions for race categories around the world; including V8 Supercars, Formula1, NASCAR and INDYCAR. Sounds exciting hey? Well it is.

PWR manufacture high performance aluminium radiators, intercoolers, oil coolers and supply them to both professional Motorsport teams and the general public.

Before PWR decided to turn up the heat on their content marketing strategy with AusGarage, I was fortunate enough to be given a personal tour of their state-of-the-art manufacturing facility in Ormeau, Queensland. To say that I was blown away is an understatement. What I witnessed was nothing short of amazing. So much technology, research, engineering and innovation goes into the manufacturing of their product, not to mention leading quality-control measures! The facility includes a controlled atmosphere brazing furnace, a CNC machine shop, an R&D and design department and an in-house wind tunnel.

I toured the facility with PWR Head of Marketing Dave Mawson and AusGarage Founder James Payne. What I will say is James was definitively in his element and right at home.

What’s encouraging about partnering with businesses such as PWR is how much it excites the AusGarage team as they set forward on a creative journey to bring engaging, educational and valuable content to a business that sees value in creating, owning and distributing video. A business that began some 30 years ago; well before Facebook, content marketing and the like had any place in the marketing stable.

Dave Mawson from PWR said:

“We have a well-recognised brand in PWR and people know we are the best at what we do, but it is one of the best kept secrets. We have a great story and product, however we needed to better engage with our potential consumer-base; communicating our range and expertise in performance cooling. Given the work that we have done with AusGarage in the past, we knew we had to continue with that partnership.

James and his team make what is a complex process easy, it is as simple as that. We don’t know what the best angle is or how to get the most from our images and digital content, but the AusGarage crew are so professional and flexible in what they do, they just make it happen. They are the best at what they do hands down, which makes my job just so much easier.”

This is not the first time we have worked with the PWR team. In 2016 and earlier this year we created a number of videos with Power Torque Performance Tuning in partnership with PWR. You can check out some of the videos on the AusGarage Vimeo channel.

This time around, we are working exclusively with PWR; creating a series of videos to help the business display various aspects of their offering.

The first two videos will be 4WD focused and feature PWR’s intercooler products. The aim of each of these videos is to show the strain placed on both engine and gearbox when towing a caravan and; the need for engine cooling and issues with stress loads when heading off-road through puddles, sand and rough terrain.

I’m really looking forward to what the team create based on the brief and I’m sure PWR are just as excited.

If you’re an automotive business seeking to take your business to the next level, you seriously can’t look past automotive content specialists AusGarage. You may think I’m bias, but, I knew AusGarage well before I started working directly with them and I rate them just as high now as I did then when it comes to creating engaging and quality automotive content. Get in touch if you’re keen to drive your business to greater success with AusGarage!